Book Fair 2012
Halle 4.0, Stand A707
TAKE ME STRAIGHT TO PROJECTS
This evening the 2012 Frankfurt Book Fair will be over. What did we learn? The fact that Arnold Schwarzenegger was at the Fair seems to have been this year's most important event. Great marketing for his new book, building on the marriage of the celebrity trash evergreen paradigm with what is supposed to be culture.
There is indeed a more profound philosophy behind this. We looked for relevant Schwarzenegger quotes. Two in particular were striking. The first one refers to marriage between equals: "I think that gay marriage should be between a man and a woman." We find this advice helpful. But even more insightful is the following: "The best activities for your health are pumping and humping."
We were looking for a similar advice in terms of "best activities for the brain." We could find the following: "The mind is the limit. As long as the mind can envision the fact that you can do something, you can do it, as long as you really believe 100 percent." That really leads to the ultimate insight: "It's simple, if it jiggles, it's fat."